My life, connected
Technology connects us to new people, experiences, products and services every day, in all aspects of our lives. It enables us to achieve outcomes that matter to us. But how we choose to engage with technology is very much a personal choice. The fact that we can be connected doesn’t necessarily mean we always want to be. Greater connectivity creates both opportunities and tensions.
So, how do you get the balance right, both as a business and as an individual, so that greater connectivity feels empowering rather than overwhelming? These are the questions we’ve researched and discussed with consumers, and businesses we work with.